ECHO * WOMEN'S VOICES
SOCIAL MEDIA MARKETING & UNCONVENTIONAL ADVERTISEMENT
As part of the Visual and Innovation Design master’s course, we developed a social media marketing project to raise awareness about violence against women, where our goal was to create an online safe space and inclusive community. The project included the entire visual design, management of the social media page, and even the planning and shooting of a social awareness video campaign. To explore the complete project presentation, including every detail about the project, scroll to the end of the page.
Project group: Jeidi Clemente, Sofia Grillo, Mariangela Verde, Rozália Kiss.
ACCOUNT CUSTOMIZATION
After a detailed analysis including competitors, target groups and personas, and having set down the goals and strategies for the project, the design of the brand identity and the social media page was developed.
SOCIAL MEDIA STRATEGY
Creating the social media strategy included clarifying the goals for the chosen platform, setting the objectives & KPIs, deciding on specific formats, and developing the copywriting strategy for the brand.
After deciding on specific formats, we developed an editorial plan and calendar to streamline content creation. Each post and story was designed according to our previously established visual style, ensuring an aesthetic and cohesive feed, as showcased below. For a more detailed view of these steps, scroll down to the full project presentation section.
UNCONVENTIONAL ADVERTISING CAMPAIGN
As part of our broader social media initiative, we also developed an unconventional advertising campaign for the brand, titled "Feel My Voice". This campaign, held at Rome's Zalib cultural hub, features an immersive experience where participants listen to stories of women in nightlife through a ringing phone, aiming to raise awareness about gender based violence and promote safety and collective action.
Check out the final campaign video on our Instagram page, or watch the video below:
In addition to the unconventional campaign, we created a series of social media posts to further engage the audience and spread awareness. Participants in the immersive experience were directed to the campaign's Instagram page, accessible via a QR code on-site, where they could explore Instagram highlights featuring stories and tips on staying safe and watching out for others at night.
FULL PROJECT OVERVIEW
Dive into the complete project presentation, covering every part of our work, from brand development and social media strategy to the execution of the "Feel My Voice" campaign. This section delves into every aspect of the initiative, from the conceptualization of the brand to the unconventional advertising experience and the execution of our social media strategy, providing an in-depth look at how we aimed to raise awareness and drive change in the fight against gender-based violence.